For women 35–55 who are done guessing
Get Your Energy, Body and Identity Back - Without Another Diet
Transform 12W is a 12-week behaviour-change program for women in perimenopause who are exhausted, stuck, and tired of plans that ignore what's actually going on!
LIMITED spots AVAILABLE
“I was struggling physically, emotionally, and mentally - I felt like I'd lost myself and didn't know where to start. Since working with Tess, I have more energy and feel so much more balanced. I'm far more aware of what I'm putting into my body, and for the first time in a long time, I feel like me again."
C.M
Does this sound like you?
You wake up tired, no matter how much sleep you got
3pm hits and it feels like you've been hit by a truck
Your clothes don't fit right, and you don't recognise yourself in photos
You're eating "well" and moving your body, but your energy levels are still flat.
You've tried meal plans, gym programs, restriction… and feel like something is still missing
You're starting to wonder if this is just what 40+ feels like now
It's not "just how it is now." It's that nobody's ever helped you build habits that actually fit your body, your hormones, and your real life.
You don't need another plan. You need to understand what's actually working against you - and build habits that work with it.
Transform 12W is built around the Inside-Out Method - the same approach used with every Willaeo client. We start with mindset and behaviour, not restriction. Then we layer in the nutrition, strength training and recovery that actually supports a changing body.
No crazy diets.
No punishing workouts.
No pills that fix symptoms while the habits underneath stay exactly the same.
WHats Inside
Phase 1: Awareness.
Hormone literacy, behaviour change, the habit loop, why sleep & stress come first.
Phase 2: Clarity.
Sleep foundations, your triggers & limiting beliefs, the PFFT framework, balanced meals, beginner workout program.
Phase 3: Transform.
Meals that fit your life, weekly meal planning, wind-down system, strength progression, accountability troubleshooting
Phase 4: Sustain.
Identity beyond the program, your maintenance blueprint, relapse-proofing, graduation.
LIVE Weekly coaching.
Live check-ins, troubleshooting & direct support
BONUS:
Go Deeper Library - FOOD
Go Deeper Library - MOVEMENT
Go Deeper Library - RECOVERY
Go Deeper Library - SUSTAIN
Go Deeper Library - MIND
Trackers, worksheets & meal templates
Done-for-you tools
1:1 onboarding Call
1:1 Onboarding call to talk about YOU, your lifestyle and your goals.
$1200
Valued at $6995
Who this is for
You're a woman 35–55 who feels disconnected from her body.
You've tried the quick fixes and you're ready for something that actually sticks.
You want to build muscle, understand your metabolism, and feel like yourself again.
You're busy and you need something that fits your real life, not 20 year old you!
You're ready to stop guessing and start being supported and held accountable.
You have brain fog and feel exhausted!
Not for you if...
You're looking for a quick fix, a strict meal plan, or a program that doesn't ask anything of you. That's not what we do here.
Meet Your Coach
Tess Williams
I'm Tess, founder of Willaeo, a certified Health and Nutrition coach, and a mum of two boys living in Rural New Zealand.
I built Willaeo because I've lived my own personal health journey including binge drinking, smoking, sabotaging myself, and postnatal depression after both of my boys.
I know what it's like to not recognise yourself and I know what it takes to turn your life around!
For the last few years I've helped women 35–55 rebuild their energy, their strength and their sense of self - not through restriction, but through sustainable habits that actually fit real life.
Transform 12W is everything I know, in one 12-week program.
Here's what others are saying
“I was surviving, not thriving - struggling to build healthy habits after going back to work with kids. Since joining, my exercise habits have completely shifted to strength-based, and it's changed my body composition and my mindset. I feel healthier and stronger, for myself and for my family.”
K.I
“Working with Tess was a game changer. I learned the importance of protein, that I didn't need to run myself into the ground with cardio, and just how key strength training really is. Most importantly, she helped me build realistic habits that actually work for my family and me."
G.T
FAQ
IS THIS ANOTHER DIET?
No. There's no calorie counting, no "good" or "bad" foods, and no restriction. We focus on behaviour change first - the habits underneath the symptoms - then layer in nutrition and movement that supports your lifestyle and changing body.
I DON'T HAVE TIME FOR ANOTHER THING!
This is built for busy women. The habits we build are designed to fit inside the life you already have - not add another job to your day.
WHAT HAPPENS AFTER 12 WEEKS?
You have the option to continue on for a monthly rate which gives you access to all content and weekly calls, upgrade to a 1:1 package or stay inside the free community and continue on your own.
I'VE TRIED PROGRAMS BEFORE, HOW IS THIS DIFFERENT?
Most programs hand you a generic plan and hope it sticks. Transform 12W starts with your specific behaviours, beliefs and lifestyle - then builds a plan around you, with weekly accountability so you're never doing it alone.
WHEN DOES IT START AND HOW LONG DOES IT RUN?
Transform 12W starts 1st of each month and runs for 12 weeks.
I WORK FULL TIME. CAN I FIT THIS PROGRAM INTO MY BUSY SCHEDULE?
The program is primarily self-paced. You’ll need to show up to the weekly live Q&A calls and contribute inside the community to get the most out of the program.
LIMITED SPOTS | Starting August 1st | Your turn to feel like yourself again!
Transform 12W founding cohort starts 1 August 2026.
If you're ready to stop guessing and start building a body and a life that actually feels like yours - this is it.
You don’t want to miss out on this offer, $6995 Value